There is a lot of debate surrounding the topic of page speed and user experience.
Some people believe that page speed is the most important aspect of user experience, while others believe that other factors such as design and content are more important.
What matters is how the search engine’s view it- if ranking highly, or search engine optimization is important to you.
This article will discuss the importance of page speed and how to improve it.
Why Does Website Page Performance Matter?
In today’s digital age, people are used to getting what they want when they want it. This is especially true when it comes to the internet.
To keep up with the competition and ensure a positive user experience, businesses need to make sure their website is running as quickly as possible.
Here are 5 key points on why website page performance matters:
Humans Are Impatient
Websites are designed to be accessed by people all over the world, which is why page performance is so important.
When a website takes too long to load, visitors become impatient.
In fact, according to a study by Google, 53% of mobile site visitors will leave a page that takes longer than three seconds to load. That’s more than half of your potential customers!
There are many reasons why a website might take longer than usual to load. It could be because the website is poorly coded, the hosting server is overloaded, or there are too many people trying to access the site at once.
Whatever the reason may be, it’s important to address the issue as soon as possible.
Website Crawlers Are Impatient
Websites crawlers are impatient.
They won’t wait around for a slow-loading website page.
They will move on to the next website pretty quickly if your page doesn’t load fast enough.
That’s why it’s important to make sure your website pages are performance optimized.
There are a few things you can do to make sure your pages load quickly, such as compressing images and using a caching plugin.
You can also minimize the number of requests your page makes to the server.
And finally, make sure your hosting provider is up to par.
Web Performance Affects Traffic
Web performance is an important aspect of any website. It not only affects the user experience but also can affect the website’s traffic.
To have a fast and efficient website, it is important to understand the factors that contribute to web performance and how to optimize them.
One of the most important factors that affect web performance is the page size. The larger the page size, the longer it will take to load.
This is because the browser has to download all of the page’s content before it can start displaying anything.
There are several ways to reduce the size of a page, including compressing images and removing unnecessary code.
Another factor that affects web performance is latency.
Latency is the amount of time it takes for a request to be sent from your computer to the server and for a response to be sent back. A high-speed server is key to host your website on – but do your research! Many website hosting companies charge $$$$$$ for minimal support. Try and find out that has a kick ace support team like my friends at Flywheel.
Web Performance Impacts Conversions
Web performance is an often overlooked area that has a significant impact on conversions.
By improving web performance, businesses can improve the user experience and increase conversions.
Studies have shown that for every one second of delay, there is a 7% decrease in conversions.
There are many ways to improve web performance, and most of them are relatively easy to implement.
Some of the most common ways to improve web performance include compressing images, using a content delivery network (CDN), and caching resources.
Businesses that want to improve their web performance and increase their conversion rates should consider using a CDN.
A CDN can help speed up the delivery of content, which will result in a better user experience and increased conversions.
Optimized Performance Increases Business Value
Companies are always looking for ways to improve performance and increase business value. One way to do this is by optimizing performance.
By using performance optimization techniques, businesses can improve the speed and efficiency of their systems. This can lead to increased profits and a higher return on investment.
Performance optimization is not a new concept, but it has become more important in recent years.
With the growth of big data and the Internet of Things, companies are dealing with more data than ever before.
This data needs to be processed quickly and efficiently to provide value to the business. Performance optimization techniques help make this possible.
How Does Slow Page Speed Affect SEO?
Page speed is an important factor for both users and search engines. When it comes to SEO, page speed has been known to be a ranking factor for a while now.
Google even has its own Page Speed Insights tool to help webmasters measure and improve their website’s loading time.
The thing is, page speed isn’t just about providing a good user experience; it also has a direct impact on your website’s SEO.
The faster your site loads, the better it will rank in search results.
This is because slower pages not only frustrate users but they can also harm your website’s click-through rate (CTR) and organic traffic.
How Does Slow Page Speed Affect PPC?
If your page speed is slow, it will affect your PPC campaigns. Google has said that page speed is a factor in how your ads are ranked, and if your page takes too long to load, people will be less likely to click on them.
A recent study by Google showed that 53% of mobile users will leave a website that takes more than three seconds to load.
That’s why it’s important to make sure your pages are loading quickly. You can use the Google PageSpeed Insights tool to test the speed of your pages and get suggestions for how to improve them.
There are several things you can do to speed up your pages, including optimizing images, reducing the number of plugins you use, and caching static content.
Technical SEO is Important
Technical SEO is the practice of optimizing a website for Google’s search engine results pages (SERPs). It involves improving a website’s architecture, coding, and content to make it as visible and user-friendly as possible to Google.
Technical SEO can be complex, but the basics are relatively simple.
By following a few best practices, you can make your website more likely to appear near the top of SERPs.
Technical SEO can help you speed up your website. There are many things you can do to improve your page speed, and most of them are simple changes that can be made without any coding knowledge.
Here are a few tips:
- Test your website speed before you even launch it into the interwebs. This tool by Google’s Developers support team will help you review how to speed up your site.
- Use a content delivery network (CDN). A CDN will serve your website’s content from servers around the world, which will help it load faster for users in different parts of the world.
- Optimize your images. Make sure they are the correct size and format, and compress them as much as possible.
- Minimize HTTP requests. Reduce the number of files that need to be loaded on each page by combining scripts and stylesheets, and optimizing your code.
- Enable caching.
SEO is a critical piece of any digital marketing strategy, but many businesses overlook the importance of technical SEO.
Technical SEO is the process of optimizing your website and its elements for search engines. By improving your website’s technical SEO, you can make it easier for search engines to crawl and index your content, which can help improve your rankings in search results.
Technical SEO can also help improve click-through rates and user engagement. In addition, optimizing your website’s technical SEO can help you better understand how your website is performing and identify potential areas for improvement.
If you’re looking to improve your website’s overall ability to be found online, don’t forget to focus on the basics of technical SEO. Small steps can make a big impact!
Check if Your Website Agency is Skilled in Technical SEO
To ensure that your website is getting the most out of its SEO potential, it’s important to partner with an agency that specializes in technical SEO.
Technical SEO is all about ensuring that a website is configured in a way that makes it easy for search engine crawlers to index its content.
This includes optimizing page titles, metatags, and other elements that influence how a site appears on search engine results pages.
Despite the importance of technical SEO, many website owners don’t give it the attention it deserves. This can result in a website that’s not ranking as high as it could be, or worse, one that’s been penalized by Google for violating its rules.
Remember that if your website is not loading fast Google is not going to show it and that’s not just Google that’s all search engines so if you have a very slow website and you are not optimizing your JavaScript and making sure that you’re not using any unnecessary code what is frequently known as code bloat.
So what this means is this is going to affect your ability to rank organically and if your contents or your page or your website is not ranking organically then you’re automatically going to have a struggle bidding to rank for this keyword on the page search side even though you pay for it.
Google will still rate your website and decide whether they want to show your website or your landing page when it comes to paid search efforts and within that PPC auction, you’re going against your competitor saying listen I’ll pay $10 for one click and Google is looking at your other competitor that says okay I’ll pay $10 for a click to well if Google’s going to look at both of those websites and your website is taking 2.5 seconds to load and your and the competitor is taking 2.3 seconds to load …..well, you know I hate to be the bearer of bad news, but buddy – Google is going to choose your competitor.
That’s why it’s super important to make sure that your website is optimized for page speed there are plenty of tools out there that tell you what to do and what the problem is but unfortunately a lot of developers are just stuck in this churn and burn type of methodology of building websites.
Generally, what they do is they go out to a tool like WordPress themes or one that’s very typical is also seen ThemeForest and they buy those website themes which are built-in with all of these additional features that the average business site doesn’t really need at all.
I highly recommend you look at hiring someone to manage your technical SEO and crawl your website frequently to see what errors are out there and fix them.
If you have a website developer you should have some type of maintenance plan they should be updating your plugins and correcting any errors.
But, if you’re not actively looking at SEO and how your website is either bring you down or pushing you forward you are missing a huge opportunity for search engine optimization and overall digital marketing improvements!
Website Page Speed – Final Thoughts
There are many reasons why website speed is important, but three of the most important are: user experience, search engine ranking, and conversion rate.
User experience is one of the most important factors when it comes to website speed. If a website is slow to load, users will be impatient and leave.
Search engine ranking is another reason to focus on website speed. Google has said that site speed is a factor in how a site ranks. The faster your site loads, the higher you will rank.
Conversion rate is the last reason to focus on website speed. If your site is slow to load, people are not going to stick around long enough to buy anything from you.
Slow pages not only frustrate users but also hurt businesses in terms of lost sales and lower rankings.
Fortunately, there are many ways to improve page speed, and the benefits are well worth the effort.
So make sure to test your page speed and take steps to improve it if necessary. Your users (and your boss reviewing those marketing reports) will thank you for it!